OUR METHOD PROVIDES RECOMMENDATIONS
FOR YOU IN FOUR AREAS
Identity vs. Target Audience
It is about finding the right balance between representing your company's identity and simultaneously appealing to your target audience.
Purpose and Use
You need to consider the purpose of your merchandise. Is it a gift or is it intended for sale? Clear planning is the key to choosing appropriate products and designs, so make sure to take into account how they will be used.
Merchandise Joy
This is about the connection you want your merchandise to create. Here you should consider to what extent you want your merchandise to become someone's favorite item.
Engagement
This is about your engagement in the design process of the merchandise. Do you want to look at fabric samples, and colors, and be involved in shaping the design, or should we present proposed solutions for you to approve or dismiss?
HOW DOES IT WORK?
We've designed this test so you can create merchandise that adds value, gets used, and gets noticed. The most sustainable merchandise is the one that gets worn out.
The questions
Make you reflect on your brand, who you naturally appeal to, and the purpose of the merchandise you're creating.
The result
Provides you with our input on how to design and create the right merchandise.
The method
Ensures that you create merchandise that adds value, gets used, and gets noticed
